LED Equivalent to 60 watt Incandescent Bulb Launched

Energy saving lightbulbs are about to get a lot more popular - with the launch of the radical new LightPlanet EQ60.

For the first time, consumers will have the chance to buy state of the art LED lighting for their homes - at a price that won't break the bank.

The EU's decision to ban 100 watt bulbs recently provoked a storm of protest. And it's going to get worse. 60 watt bulbs are due to go the same way in 2011.

But help is at hand. Bristol firm Kudos Business Technologies is about to launch the LightPlanet EQ60 - a low energy LED bulb which will sell for half the price of current models.

The LightPlanet EQ60 produces as much light as a conventional 60 watt bulb. Yet it's far more energy efficient, using just 7 watts of electricity.

Its £14.99 price tag means that for the first time, a high-tech LED bulb will be affordable to hard-pressed families. And it will last at least 15 years.

Instant light, every night

The problem with most of the energy saving bulbs on the market at the moment is that they take time to warm up, have a tendency to flicker and worse, contain quantities of toxic mercury.

The drawbacks of these Compact Fluorescent Lights, or CFLs, are well known. But until recently, there simply was no cheap, energy-efficient alternative.

Simon Leggett, head of Kudos Business Technologies says:

"CFLs are based on outdated technology. For too long there hasn't been a viable alternative. But now there is. Our bulbs are safe and clean, use even LESS electricity than CFLs and offer bright light from the moment you press the switch.

And now, as our LightPlanet EQ60 demonstrates, they can be affordable too".

The LightPlanet EQ60 is available to buy at www.lightplanet.co.uk